N.J. School Buildings & Grounds Assoc. is dedicated to maintaining a safe and healthy learning environment for school children and staff throughout New Jersey. After an initial consultation with NJSBGA, the project objective was clear, the new site would need to be highly informative and easy to navigate with some of its site content viewable to the public, while the rest of its content would be restricted to its members. This would require building a custom template, with our handy North Star Content Manager and straightforward membership manager.
With a strategic plan in place, Northern Pride went to work and developed an effective and appealing responsive website, which could be effortlessly updated at any time by the NJSBGA staff. The membership manager being primarily automated contributed to the proficiency of the new site. We optimized the site with search engine friendly urls, editable meta tags and an automated sitemap generator. By keeping SEO closely tied into the web design process, within six months of launching the new website, NJSBGA saw their website traffic increase by over 100%.