Last week we launched a website for our new client McKinley Scientific. McKinley Scientific is an asset management company that buys, sells, and provides leasing for scientific instrumentation in both pharmaceutical and bio-tech organizations.
The new web site is thoughtfully laid out, creatively appealing and easy to navigate. Managing the new web site is also a walk in the park, as it is powered by our popular North Star Content Management System. The staff at McKinley Scientific can now easily add new products, change copy, upload images, add new site pages, the list goes on and on. What it comes down to, is they can pretty much control the entire web site without our assistance and without any coding experience.
As with most new sites we develop, this site integrates social media by automatically updating McKinley Scientific’s social networks including FaceBook, Twitter, and Google Feedburner RSS with their latest news. Incorporated into the footer of the web site is their latest Twitter Tweet and a Constant Contact Newsletter subscribe form, as well as other ways to stay connected. Throughout the website there are several forms to easily communicate with McKinley Scientific via Request a Quote, Consignment Form or the popular Contact Form. Right from the launch of the new site, these forms have been consistently active in facilitating product inquiries.
Additional Site Features incorporated into the web site include:
- Site Search Tool
- Client Login Portal
- Photo Gallery Slideshow – PrettyPhoto
- Interactive Location Map – Powered by Google
- Language Translator including Chinese, French, Spanish & Italian – Powered by Google Translate
- Sitemap Generator
- SEO Friendly URLs
- Social Media Automation – Facebook, Twitter & Feedburner
- Marquee Banner
- Scrolling Testimonials
Whether you are are looking to lease, buy, sell, or trade-in your equipment…McKinley Scientific has all the products required to maintain a state-of-the-art laboratory! Visit their website for more information at www.McKScientific.com.
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