Earlier this month, Northern Pride launched the redesigned website for it’s client, Exceptional Risk Advisors (ERA) located in Mahwah, New Jersey. After 5 years since Northern Pride first launched Exceptional Risk Advisor’s website presence, it was time for an update with a new look and a dynamic platform. The new ERA website was developed with strict web standards and is completely SEO friendly.
In the fall, Exceptional Risk Advisors came to us with their vision for a new website. ERA provided Northern Pride with sample page layouts and expressed their need to fully manage their website content. From their conceptual layouts, our developers went to work and crafted their new website. We incorporated our user friendly North Star Content Management System and now Exceptional Risk Advisors can edit their page content as often as they need, post new blog articles, update their product lines, add images and videos, and even optimize their web pages for search engine placement. Northern Pride and Exceptional Risk Advisors are both pleased with the outcome of the redesign.
The key components to the site redesign included:
- Design - Site design to precisely meet the conceptual page layouts provided by the client.
- Content Management - Back-end content management system allows Exceptional Risk Advisors to easily manage all content on the site.
- Search Engine Optimization - Site is well optimized for search engines as our North Star Content Manager gives ERA complete control over urls, meta tags, headings and content.
- 301 Redirects & Maintaining URL Structure – A very important factor when redesigning a website. A website redesign could render you website invisible to Google and other search engines. To insure continued search engine rankings, we maintained the existing URL structure when possible and scripted 301 redirects for most renamed pages.
- Internal Linking & 404 Error Pages – Often when a website is redesigned many internal content links become broken and may send the user to the wrong page or even worse a dead end. We conducted a careful review of all internal content links to avoid dead links. Looking forward, since the client now has the power to remove site pages, we set in place a custom 404 error page to capture any pages which may no longer exist on the server, providing the user with an explanation, a current navigation menu and an automatic redirect to the website homepage after 10 seconds.
Below is a screen capture of the new Exceptional Risk Advisor’s home page:
Exceptional Risk Advisors is an experienced team of insurance professionals that specializes in developing, underwriting, and processing insurance products for advisors with prosperous clients including Entertainers, Athletes, Corporate Executives, and Professionals. http://www.ExceptionalRiskAdvisors.com
